Mobile Analytics Market Research Reports Overview:
Mobile Analytics Market by Deployment Model Cloud, On-premise Type Application Performance Analytics, Mobile Advertisement, Others End Use BFSI, Retail, Education, Information Technology, Manufacturing, Hospitality and travel, others – Global Industry Analysis & Forecast to 2025
This industry research report identifies Adobe Systems, Amazon Web Services, Google, IBM, and Microsoft as the key vendors in the global mobile analytics market. This industry research report also presents a detailed analysis of the mobile analytics market share by platform (iOS, Android, Windows, and others), by end-user (BFSI, healthcare, manufacturing, retail, and others), and by geography (the Americas, APAC, and EMEA).
The intensity and frequency of security breaches, such as robbery, theft, shoplifting, and terrorist attacks, and cyber-attacks have increased significantly. Rising incidences of antisocial activities are encouraging enterprises to implement mobile solutions to enhance the level of security. Planet Market Reports Market study identifies the growing instances of cyber-attacks to be one of the primary factors for the mobile analytics market growth. Also, mobile analytics solutions offer real-time solutions that study suspicious occurrences to optimize security and operational efficiency. Our market analysts estimate that the mobile analytics market size will grow steadily at a CAGR of more than 20% by 2021.
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The growing focus on business intelligence (BI) is one of the key mobile analytics market trends driving industry growth. Organizations globally, are investing in BI and analytics to improve their decision-making capabilities. Due to the integration of BI with mobile analytics platforms, analytics solutions have become inclusive and can handle a large amount of unstructured data. BI applications collect unstructured data and analyze business patterns to offer a decision-support system.
Industry Outlook and Trend Analysis
The Mobile Analytics Market has encountered significant development over the recent years and is anticipated to grow tremendously over the forecast period. Mobile analytics is a process that gathers client conduct information from different stages, for example, website, mobile app, and web applications so as to decide expectation or distinguish designs. This information is utilized to drive maintenance, commitment, and change among shoppers and specialist organizations. Moreover, mobile analytics is likewise used to recognize special clients; track end clients venture subtleties, record customer conduct, and create covers the applications introduced execution.
Drivers and Restraints
Expanding entrance of cell phones over the globe is a main factor anticipated to drive development of the worldwide market. Expanding reception of assorted number of portable applications is another factor expected to help development of the objective market. Expanding requirement for client maintenance in versatile application is foreseen to drive the development of portable investigation showcase sooner rather than later.
Mobile Analytics Market, By Deployment Model, Estimates and Forecast, 2014-2025 $Million
o Cloud Based
o On premise
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Mobile Analytics Market, By Type, Estimates and Forecast, 2014-2025 $Million
o Application Performance Analytics
o Mobile Advertisement
o Others
Mobile Analytics Market, By End Use, Estimates and Forecast, 2014-2025 $Million
o BFSI
o Retail
o Education
o Information Technology
o Manufacturing
o Hospitality and travel
o Others
The major players in the market are profiled in detail in view of qualities, for example, company portfolio, business strategies, financial overview, recent developments, and share of the overall industry.
IBM Corp.
Adobe Systems Inc.
Amazon Web Services, Inc.
Microsoft Corporation
Flurry, Inc.
ComScore, Inc.
Mixpanel, Inc
Google, Inc.
Webtrends
Localytics
Regional Insights
The market in the Asia Pacific is anticipated to contribute high-income development in the worldwide market inferable from a high selection of cell phones by people because of disposable income.
By Region
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Russia
Italy
Rest of Europe
Asia-Pacific
China
Japan
South Korea
India
Southeast Asia
Rest of Asia-Pacific
South America
Brazil
Argentina
Columbia
Rest of South America
Middle East and Africa
Saudi Arabia
UAE
Egypt
Nigeria
South Africa
Rest of MEA
Competitive Analysis
Some of the key questions answered by the report are:
What was the market size in 2014 and forecast from 2015 to 2025?
What will be the industry market growth from 2015 to 2025?
What are the major drivers, restraints, opportunities, challenges, and industry trends and their impact on the market forecast?
What are the major segments leading the market growth and why?
Which are the leading players in the market and what are the major strategies adopted by them to sustain the market competition? Market Classification
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