Location Analytics Market
Location analytics can be defined as the methodology to detect location or geography of a business unit. The data is portrayed through a geographical information system through real time as well as historical geographical data. Location analytics is majorly used detect and prevent disasters. The application is majorly used for predictive analysis and is gaining acceptance among small and medium enterprises and market intelligence. It is the process of interpreting and analyzing the information represented by the data when it is used with Geographic Information System GIS through a visual representation.
Reasons for growth of location analytics market
Increasing growth in the retail market, growing focus on meeting the customer preference and burgeoning adoption of innovative technologies have significantly contributed in the growth performance of the Local Analytics Market. Moreover, location analytics solutions and its applications are also gaining traction among corporates due to the advent of Internet of Things IoT which acts as a catalyst to the growth of the former. However, intensifying competition, low connectivity and data integration and lack of expertise in organizations constitute as restraining growth factors of the market. In addition, issues pertaining to higher initial costs and lower returns on investment also tend to negatively impact the performance of local analytics solutions.
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Market segmentation
The location analytics market is broadly categorized based on application, software, service, deployment model, industry vertical and region. Hereby, the application division includes Risk Management, emergency response management, customer management, remote monitoring, supply chain planning and optimization, sales and marketing optimization, predictive asset management, inventory management and workforce monitoring. Geocoding and reverse coding, data integration and extract, transform and load, reporting and visualization, thematic mapping and spatial analysis, content accelerator and geofencing, database management system and socio demographic data are various segments of software division of the market.
Moreover, the service segment is subdivided into deployment and consulting services, system integration and deployment, data maintenance and creation and managed services solutions. Service segment displays the highest CAGR growth over the period wherein data maintenance and creation services segment witnesses surging demand owing to rising need of organizations to comply with ever increasing location-based services due to significant rise of IoT and its devices. Depending on deployment model, market is segmented based on on-premises and hosted applications. Based on industry vertical, location analytics solutions are extensively used in BFSI, retail and consumer goods, government and defense, healthcare and life sciences, manufacturing, telecommunications and IT, energy and utilities, transport and logistics, media and entertainment, education, travel and hospitality and real estate.
For better understanding of the geographical penetration of Location Analytics market, the market is analyzed based on its outreach in the countries such as North America U.S., Canada, Mexico and rest of North America , Europe Germany, France, U.K., Russia, Italy, Spain and rest of Europe , Asia-Pacific China, Japan, India, South Korea, Singapore, Taiwan and rest of Asia-Pacific and LAMEA Brazil, Argentina, UAE, Saudi Arabia, South Africa, Israel and rest of LAMEA . North America region is expected to hold the largest share of the market. Similarly, APAC region also showcases immense opportunities in this market and is anticipated to register highest CAGR in years to come due to the massive growth of data through IoT and other connected devices.
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Market Insight, by Industry Vertical
BFSI
Retail and Consumer Goods
Government and Défense
Healthcare and Life Science
Manufacturing
Telecommunication and IT
Energy and utilities
Transportation and Logistics
Media and Entertainment
Others Education, Travel and Hospitality and Real Estate
Companies Profiled
SAS Institute, Inc.
Tibco Software Inc.
Environmental Systems Research Institute
Microsoft Corporation
Oracle Corporation
International Business Machine IBM Corporation
Pitney Bowes
Galigeo
Cisco Systems
Alteryx Inc.
Top players in the location analytics market
The report also highlights few prominent players operating in the Global Location Analytics market. Key companies profiled in the report include SAS Institute Inc, Tibco Software Inc., Environmental Systems Research Institute, Oracle Corporation, Pitney Bowes, Microsoft Corporation, International Business Machine IBM Corporation, Galigeo and Cisco Systems Inc.
Market Segmentation
Market Insight, by Application
Risk Management
Risk Emergency Response Management
Customer Management
Remote Monitoring
Supply chain planning and optimization
Sales and marketing optimization
Predictive Assets Management
Inventory Management
Others Workforce Monitoring
Market Insight, by Software
Geocoding and Reverse Geocoding
Data Integration and Extract, Transform, and Load
Reporting and Visualization
Thematic Mapping and Spatial Analysis
Content Accelerator and Geofencing
Others Database Management System and Socio-Demographic Data
Market Insight, by Service
Deployment and Consulting Services
System Integration and Deployment
Data Maintenance and Creation
Managed Services
Market Insight, by Deployment Model
On- Premises
Cloud
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Market Insight, by Region
North America Location Analytics Market Insights
United States
Canada
Mexico
Rest of North America
Europe Location Analytics Market Insights
Germany
France
United Kingdom
Spain
Russia
Italy
Rest of Europe
Asia-Pacific Location Analytics Market Insights
China
Japan
India
Singapore
South Korea
Australia
Rest of Asia-Pacific
Middle East Africa Location Analytics Market Insights
United Arab Emirate
Kingdom of Saudi Arabia
Algeria
Egypt
Kuwait
Qatar
Rest of MENA
Latin America Location Analytics Market Insights
Brazil
Argentina
Chile
Rest of Latin America
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