Chia seeds have gained its popularity based on the nutritive properties and high antioxidant content which imparts various health benefits. Increasing inclination of consumers towards herbal and natural functional food is fuelling up the market demand for organic chia seeds among the consumers. Chia seeds have high demands among the health conscious consumers’ based on its property to reduce cholesterol and in maintaining healthy body functioning. Furthermore, product promotions through celebrity endorsements, social media and magazines have attracted mass consumers’ attention towards the healthy food product offerings, thereby, increasing the sale of chia seeds.
Segmentation:
The Global Chia Seeds Market is segmented on the basis of product type, form, application, distribution channel, and region.
Based on the product type, black chia seeds is found to be holding a lion’s share. Amongst the various forms, whole form of chia seeds is evaluated to dominate the share backed up by high demand for unprocessed and authentic chia seeds.
Application of chia seeds in food and beverages is anticipated to escalate at a high rate during the given period. One stop purchase of the product has led to the increased sale of chia seeds through supermarkets and hypermarkets.
Major Key Players:
This report includes a study of strategies such as mergers and acquisitions, product launches by the major chia seeds market players. It further includes product portfolios, developments of leading players, which includes
- Benexia Europa S.A. (Belgium)
- The Chia Company (Australia)
- Chia Bia Slovakia s.r.o. (Slovakia)
- Naturkost Übelhör (Germany)
- ChiaCorp (U.S.)
- Bob’s Red Mill (U.S.)
- Glanbia plc (Ireland)
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Regional Analysis:
Increasing health awareness and product promotions through various means are adding fuel to the growth of the chia seeds market. Increasing GDP of the developed countries is having a positive impact on the growth of its market. Some of the key players are found to follow the strategies of geographical expansion to mark their footprints and make their brands more significant. Product development is considered to be the major focus for the chia seeds manufacturers. The U.S. and Mexico are amongst the major key players exporting chia seeds to various countries in other regions.
The global chia seeds market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). North America dominates the global market followed by Asia Pacific. However, based on increasing applications in functional food and beverages and in personal care products, chia seeds have gained popularity in various other regions. Germany, the U.S., the Netherlands, the U.K. and China are considered the major importers of chia seeds.
This market research report further provides an insight on various levels of analysis such as industry analysis, market share analysis as well as leading market players and their profiles. This report also helps in studying target consumer segments by providing views on emerging and high-growth segments and market size. Together the market data comprise and discuss basic valuations on the competitive scenarios and strategies of the global chia seeds market including high-growth regions, countries and their political, economic and technological environments. Furthermore the project report also provides views of historical market values as well as pricing and cost analysis of the same.
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