The global body-worn insect repellent market is growing rapidly. Market growth attributes to increasing insect-borne diseases such as malaria, dengue, chikungunya, and others. Dengue is the fastest spreading mosquito-borne disease in the world. The World Health Organization (WHO) has included dengue in the top 10 public health threats. Both the Disease Control and Prevention (CDC) and WHO recommend people to use bug repellent and wear bug repellent clothing.
Additionally, rising health concerns, such as respiratory issues led by the harmful effects of smoke-emitting repellents, accelerate market sales. According to Market Research Future (MRFR), the global body-worn insect repellent market is expected to reach a valuation of USD 417.5 MN by the end of 2025, growing at 7.3% CAGR during the assessment period (2019-2025). Smoke and VOC emitting repellents increase the preference for body-worn bug repellent.
Additionally, factors such as the rising popularity of wearable devices and the proliferation of digitalization are significant growth drivers. One of the key advantages of body-worn insect repellent embedded in clothing is that they are convenient. Rising applications of permethrin technology are projected to create lucrative opportunities for market players. Furthermore, increasing numbers of outdoor activities conducted by people boost the market demand, while the strong dominance of retail distribution channels enhances sales.
On the other hand, high prices of body-worn insect repellent are expected to hinder the market growth in the years to come. Manufacturers are increasingly coming up with innovative product lines such as herbal-based, natural-oil based, and bracelet bug repellents. The stretchy, DEET-free bands are infused with citronella, lemongrass, and geraniol oils and are completely chemical-free. Increasing launches of such innovative products would support market growth throughout the estimated period.
Global Body-Worn Insect Repellent Market – Segments
The report is segmented into three dynamics;
By Product Type : Apparel, Creams & Oils, Sprays, Roll-ons, and others (Patches/stickers & bands/bracelets).
By Distribution Channel: Store-based and Non-store-based.
By Regions : Asia Pacific, North America, Europe, and the Rest-of-the-World.
Global Body-Worn Insect Repellent Market – Regional Analysis
North America dominates the global body-worn insect repellent market. The largest market growth attributes to the strong presence of many industry players and consumers in the region. Besides, government initiatives and alerts issued from the CDC to spread awareness for various insect outbreaks increase the market size, recommending people to wearable bug repellent.
The rapid adoption of advanced technology, high R & D investments and high per capita expenses for health and well-being are some of the major driving forces behind the regional market growth. Moreover, the increasing availability and awareness, along with the growing number of outdoor activities conducted by demographics, proliferate the demand for body-worn insect repellent products. The US is the primary market for the body-worn insect repellent in the region, which is expected to drive market sales during the forecasted period.
Europe is another lucrative market for body-worn insect repellent globally. The market is primarily driven by the proliferating wearable devices industry and CDC. Besides, the growing demand for innovative wearable bug repellents boosts the market growth in the region. European body-worn insect repellent market is projected to register a moderate CAGR during the review period.
The Asia Pacific body-worn insect repellent region market is growing at significantly high speed. The increasing number of mosquito- and other insect-borne diseases in this region create lucrative opportunities for key players. Moreover, the rising awareness about various insect-borne diseases, alongside the growing economy in the region, fuel the growth of the market. The increasing adoption of smart technology acts as a major tailwind for the regional market growth.
Also, the growth attributes to the increased spending on consumer goods and rising per capita disposable income of demographics influence the regional market growth. China is the largest market for body-worn insect repellents in the region, followed by India. The APAC body-worn insect repellent market is projected to create a substantial revenue pocket during the estimated period.
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Global Body-Worn Insect Repellent Market – Competitive Landscape
The body-worn insect repellent market is a consolidated market dominated with large players possessing proprietary technologies. Players are collaborating with other players to reduce the cost of development and market risk. Manufacturers of body-worn insect repellent are also entering into agreements to benefit from each other’s marketing platform.
Large R&D expenditures and long development times are hampering the market owing to significant commercialization times. Players are also acquiring other companies to reduce the commercialization times and achieve a larger footprint and proprietary technology. Companies are targeting the early adopter customer segment, such as the sports and fitness industry.
Major Players:
Players leading the global body-worn insect repellent market include Reckitt Benckiser Group Plc (UK), Spectrum Brands Holdings, Inc. (US), I. du Pont de Nemours and Company (US), C. Johnson & Sons, Inc. (US), Larus Pharma Srl (Italy), Godrej Group (India), AgraCo Technologies International, LLC (US), ExOffcio LLC (US), Insect Shield (US), and New Avon Company, among others.
Industry/ Innovation/ Related News:
January 03, 2020 —- New Orleans Apparel Brand in the US launched bug repellent travel wraps to counter the effects of dengue fever outbreaks. These travel wraps and leggings are safe and effective wearable bug repellents that respond the dengue threat and other diseases spread by insects. In response to the alarming rise of dengue fever worldwide, New Orleans-based Pang Wangle has partnered with Insect Shield® to transform their travel wraps and leggings into wearable bug repellent.
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