Rapid advancements in vehicle technology and increasing demands of high end luxury and mid-sized vehicles are considered to be the key growth drivers for global Automotive Head-Up Display Market. The use of display in automobiles is regarded as a luxury spec which is specifically reserved for high end vehicles.
Moreover, the surging adoption of advance driver assistance system ADAS technology due to rising consumer interest and stringent government regulations is also stimulating the market growth globally. Owing to such factors, global automotive head up display is expected to reach $2.8 billion by 2024. However, the excessive cost of the system, emergence of alternate options and growing concern over distracted driving are considered to be the major restraining factors for the market growth.
Insights Presented in the Report:
Based on different product types, global automotive head-up display market is bifurcated into windshield HUD and combiners HUD. Windshield HUD held the largest market share in 2017 and is expected to maintain its dominance over the forecast period 2018-2024 . On the other hand, easier installation capabilities due to the compact size of combiners HUD is expected to fuel their demand, making combiners HUD the fastest growing product type during the forecast period.
Global HUD market is further segmented on the basis of different technologies this includes, conventional and augmented reality. In 2017, augmented reality held the maximum share however, the rise in adoption of conventional technologies in mid-priced and economic vehicle segment is expected to propel their demand making them the fastest growing segment during the forecast period 2018-2024.
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To understand the market of different distribution channels of global HUD industry, the market is fragmented across two channels, this includes OEMs and Aftermarket. OEMs segment dominated in 2017 with a market value of $455.9 million and is expected to remain the principal distribution channel during the forecast period.
Moreover, the market penetration of HUD is increasing across the entire vehicle segments, such as Luxury Cars, Passenger Cars and Commercial Vehicles. Because of largest market and high market penetration of HUD in passenger cars, this segment held the maximum share in 2017 and is anticipated to dominate over the forecast period.
For a deep dive analysis of global automotive HUD market, the market is further split into several regions, such as North America, Europe, Asia Pacific, Middle East and North Africa and Latin America. In addition to this, regional segments are further studies for different countries within the region. North America was estimated as the largest automotive HUD market in 2017, however by 2024 Asia Pacific is anticipated to dominate the global market. In North America, the increasing stringent regulations on driver alertness, presence of several Tier 1 and OEMs and rise in focus towards ADAS and autonomous vehicles are attributed to monitor the automotive HUD market.
Top Companies Profiled
Some of the top companies profiled in the research report includes Visteon Corporation, Harman International Industries, Inc., Continental AG, TomTom NV, AUDI AG, Daimler AG, Robert Bosch GmbH, Denso Corporation, Aptiv Plc and Yazaki Corporation
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Detailed examination on drivers, restraints, key trends and opportunities prevailing in the industry.
Examination of industry attractiveness with the help of Porter’s Five Forces analysis
The study comprehensively covers the market across different segments
Deep dive regional level analysis of the industry
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