Digital marketing software is a tool to perform the marketing of a product or services via digital media. The software facilitates better client interaction and sustains a strong customer’s relationship through online marketing channels. It envisages various tools such as sales Customer Relationship Management CRM, social CRM, email software, e-commerce software, marketing automation software, web analytics and Web Content Management WCM . These tools help in creating & developing buying behavior, promotion tactics, identifying sales pattern, marketing strategies and also contribute to personalizing, measuring & optimizing marketing tools for the client.
The digital marketing software market is envisaged to grow from US 33.39 Billion in 2016 to US 74.96 Billion by 2022. The global digital marketing software market is anticipated to display stable growth of 14.9 % over the forecasted period.
Reasons for the use of digital marketing software
Increased digitalization, rising internet usage and broadband connections, social media attractiveness and technological advancement of mobile device are the major factors propelling the Digital Marketing software market. These drivers have facilitated marketers to target customers effectively and enhance their user experience. On the other hand, lack of skilled employees, high costs and complex technology have impeded market growth.
Market segmentation
The digital marketing software market is segmented based on component type – software Customer Relationship Management Software, Email Marketing Software, Social Media Advertising, Search Marketing Software, Web Content Management Software, Marketing Automation Software, Campaign Management, Video Advertising & Services, and services, whereby services are further categorized into Professional Service Support and Maintenance, System Integration, Testing and Optimization, Training and Education & Managed Service. The software segment is estimated to dominate the overall market. This is mainly due to the incorporation of various applications such as augmented reality and virtual reality in this segment. It is estimated that the professional service segment will hold the largest market size as it helps businesses to focus more on their core competency.
The deployment type category includes On-Premises & Cloud segment. Furthermore, digital marketing software finds its major application in verticals such as BFSI, Transportation and Logistics, Consumer Goods and Retail, Education Healthcare, Manufacturing, Media and Entertainment, Telecom and IT, Travel, and Hospitality and others Energy and Utilities, Gaming, Real Estate, and Government. The geographical wise segmentation includes North America, Europe, Middle East & Africa, Asia-Pacific regions, and Latin America.
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For better understanding of the market penetration of Digital Marketing Software market is analyzed based on geographies and countries including North America U.S., Canada, Mexico and Rest of North America , Europe Germany, France, U.K., Russia, Italy, Spain and Rest of Europe , Asia-Pacific China, Japan, India, South Korea, Singapore, Taiwan and Rest of Asia-Pacific and LAMEA Brazil, Argentina, UAE, Saudi Arabia, South Africa, Israel and Rest of LAMEA . Increased digitalization and technological advancement of mobile devices in the Asia-Pacific region considered to be key drivers for growth in the market. North America dominates the market because of the presence of a large number of Dealership Management System DMS vendors in the U.S. regions.
The report also highlights a few prominent players operating in the Digital Marketing Software. Key companies profiled in the report include Adobe Systems, Oracle Corporation, IBM Corporation, SAP AG, Microsoft Corporation, Salesforce, HubSpot, Marketo, SAS Institute and HP Development Company, L.P.
Global Market Insight on Digital Marketing Software:
Market Segmentation
Market Insight, by Component
Software
Services
Market Insight, by Software
Customer Relationship Management Software
Email Marketing Software
Social Media Advertising
Search Marketing Software
Web Content Management Software
Marketing Automation Software
Campaign Management
Video Advertising
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Market Insight, by Service
Professional Service
Support and Maintenance
System Integration
Testing and Optimization
Training and Education
Managed Service
Market Insight, by Deployment Type
On-Premises
Cloud
Market Insight, by Industry Vertical
BFSI
Transportation and Logistics
Consumer Goods and Retail
Education
Healthcare
Manufacturing
Media and Entertainment
Telecom and IT
Travel and Hospitality
Others Energy and Utilities, Gaming, Real Estate, and Government
Market Insight, by Region
North America Cloud Infrastructure Market Insight
United States
Canada
Mexico
Rest of North America
Europe Cloud Infrastructure Market Insight
Germany
France
United Kingdom
Spain
Russia
Italy
Rest of Europe
Asia-Pacific Cloud Infrastructure Market
China
Japan
India
Singapore
South Korea
Australia
Rest of Asia-Pacific
Middle East Africa Cloud Infrastructure Market
United Arab Emirate
Kingdom of Saudi Arabia
Algeria
Egypt
Kuwait
Qatar
Rest of MENA
Latin America Cloud Infrastructure Market
Brazil
Argentina
Chile
Rest of Latin America
Company Profiles
Adobe Systems
Oracle Corporation
IBM Corporation
SAP AG
Microsoft Corporation
Salesforce.com, Inc.
HubSpot, Inc.
Marketo Inc.
SAS Institute, Inc.
HP Development Company, L.P.
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