Each of the segment has been further divided as follows:
Storage Type:
Tank
Tank less / Instantaneous
By End-Use:
Commercial
Residential
Regions:
North America
U.S.
Canada
Europe
UK
Germany
France
Asia Pacific
China
India
Japan
Latin America
Brazil
Mexico
Rest of the World
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Storage type electric water heaters accounted for more than 89% of the total market share in 2016. The advent of automation using IoT and other techniques has provided lucrative growth over the last decade. However, with the development of tankless heating technology, this trend has been swapped.
Tankless heaters provide hot water when required; this has omitted the standby energy loss with the tank type heaters. Tankless heaters are highly efficient and are available in various shapes & sizes, which make them suitable for various points of use applications & places. Owing to such factors tankless water heaters are estimated to grow with the highest CAGR over the forecast period.
Some of the key players involved in the market are; A.O. Smith Corporation, Rheem Manufacturing Company, and Bradford White Corporation. These key players have a strong foothold in the industry due to their wide product offerings and geographical presence. The above-mentioned companies accounted more than 50% of the total market share in 2016.
The industry is also experiencing new entrants such as Kenmore and Eemax which are exclusively designing smart tankless water heaters. Further, merger and acquisition is the key strategy adopted by key players, this has enabled them to gain competitive advantages and their hands on recent technological developments.
Furthermore, it also helps to increase the sales presence in different regions and countries. For instance, A.O. Smith Corporation has acquired Ohio-based William R. Hague, Inc. this acquisition has helped A.O. Smith to get their access to water softening technology.