Global Cat Litter Market
According to this study, over the next five years, the Cat Litter market will register a 4.1% CAGR in terms of revenue, the global market size will reach US$ 4970 million by 2024, from US$ 3900 million in 2019. In particular, this report presents the global market share sales and revenue of key companies in Cat Litter business, shared in Chapter 3.
The report also presents the market competition landscape and a corresponding detailed analysis of the major vendors/manufacturers in the market. The key manufacturers covered in this report: Breakdown data in Chapter 3.
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In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key manufacturers and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.
Clumping cat litter, which contained calcium clay cat litter, was developed in the United Kingdom in the 1950s by the Fuller’s Earth Union. Subsequently, Thomas Nelson, a biochemist in the United States, developed clumping clay cat litter in 1984 and completely transformed the cat litter industry. No longer was it necessary to throw away litter every day.
Because cat litter is a mature category drawing a very high percentage of cat owners, its advancement depends largely on growth in the number of cat-owning households, which has slowed of late. Additionally and unlike pet food, where premiumization has been a major factor boosting dollar sales, the cat litter category lacks a steady influx of new super-premium options, and price points have remained relatively flat.
Two-thirds of cat litter sales occur through mass-market channels, including roughly a third in mass merchandisers/supercentres such as Walmart and a fourth in supermarkets. The pet specialty channel accounts for another fourth of the market. For the foreseeable future, the bulk of retail sales will continue to occur through mass-market channels-although internet sales, currently incremental, will begin to advance.
Environmental concerns are, nonetheless, slowly becoming more of a factor in the market. We estimate the amount of clay produced in the US for cat litter at over 1417.8 K MT in 2017. Though these clays do an excellent job of absorbing cat waste and odor, they are also hard on the environment, and there is also the environmental impact of the cat waste itself.
Natural and eco-friendly pet products are a key driver of overall pet market growth and have impacted every facet of the market, with special significance in the cat litter category. Given both the environmental and potential health implications of clay- and silica-based litter, cat owners are beginning to seek out more natural options that are safe for their pets and more eco-friendly. The cat litter market is therefore ripe for further inroads by natural and environmentally friendly products.
Currently, there are many suppliers all over the world. Competition in cat litter is very strong, and participants focus heavily on bolstering their own product lines through line extensions, reformulations and new product releases, all supported by chain retailer relationships and heavy consumer marketing and advertising. With cat litter being a mature category as well, it is difficult for newcomers to enter – and challenging even for established brands seeking to gain or even maintain. During all suppliers, Nestle, Clorox, Church & Dwight and Oil-Dri are global leading manufacturers. PMC is market leader in Asia market.
This report presents a comprehensive overview, market shares, and growth opportunities of Cat Litter market by product type, application, key manufacturers and key regions and countries.
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This study considers the Cat Litter value and volume generated from the sales of the following segments:
Segmentation by product type: breakdown data from 2014 to 2019, in Section 2.3; and forecast to 2024 in section 11.7.
Segmentation by application: breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 11.8.
This report also splits the market by region: Breakdown data in Chapters 4, 5, 6, 7, and 8.
Research objectives
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Cat Litter Market Report Summary: In the first section, the Global Cat Litter Market report presents industry overview, definition, and scope. The second part briefs about the Global Cat Litter industry bifurcation by Type, Application and Geographical regions. The top industry players, revenue analysis, and sales margin are explained. The production and consumption scenario is specified.
The SWOT analysis by players, the growth rate for each type, application, and the region is covered. A 5-year forecast Global Cat Litter industry perspective will lead to profitable business plans and informed moves. Towards, the end data sources, research methodology, and findings are offered.
Geographic Analysis
Please note that owing to the criticality of the Cat Litter Market and rapidly changing market attributes, we are in the middle of updating the report. The final report may require 2 to 3 working days post-confirmation in order to cater to the most recent updates.
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