Global Online Travel Agency (OTA) Market
There is a very significant difference between the EBITDA of each of the world’s top 4 Online Travel Agencies. Booking leads by a very large margin with a 2018 EBITDA of $5750 million, followed by Expedia with $1970 million, Ctrip with $521 million and eDreams with €109 million.
Booking Holdings’ business is driven primarily and increasingly by its international (outside the US) results, which consist of Booking.com, agoda.com and Rentalcars.com, and the international businesses of KAYAK and OpenTable. This classification is independent on where the consumer resides.
Share of International (non-US) Revenues*
2015: 80%
2016: 84%
2017: 87%
2018: 89%
* International revenues consist of Booking.com, Agoda and Rentalcars.com and the international businesses of KAYAK and OpenTable. This classification is independent of where the consumer is located.
Booking Holdings’ marketing continues to be heavily focused on performance marketing (search, metasearch…), with 89.7% of its total marketing spend. The company announced at the end of 2017 an intention to shift more towards brand advertising (TV, online video, online display), but its brand marketing share in 2018 is only slightly above 10%, less than 1 percentage point above what it was in 2017.
OTA is a travel consumer who subscribes to travel service providers travel products or services through the Internet and pays them online or offline, that is, each travel subject can conduct product marketing or product sales through the network.
According to this study, over the next five years the Online Travel Agency OTA market will register a xx% CAGR in terms of revenue, the global market size will reach US$ xx million by 2024, from US$ xx million in 2019. In particular, this report presents the global revenue market share of key companies in Online Travel Agency OTA business, shared in Chapter 3.
This report presents a comprehensive overview, market shares and growth opportunities of Online Travel Agency OTA market by product type, application, key companies and key regions.
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This study considers the Online Travel Agency OTA value generated from the sales of the following segments:
Segmentation by product type: breakdown data from 2014 to 2019 in Section 2.3; and forecast to 2024 in section 10.7.
B2B
B2C
Segmentation by application: breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 10.8.
Vacation
Hotel
Travel
Others
This report also splits the market by region: Breakdown data in Chapter 4, 5, 6, 7 and 8.
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Spain
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report: Breakdown data in in Chapter 3.
TBO
E-traveltogo
Ctrip
Fliggy
Tuniu
Tongcheng
Lvmama
Mafengwo
Priceline
Expedia
Qunar
Elong
MakeMyTrip
Airbnb
Booking
In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.
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Research objectives
To study and analyze the global Online Travel Agency OTA market size by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
To understand the structure of Online Travel Agency OTA market by identifying its various subsegments.
Focuses on the key global Online Travel Agency OTA players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Online Travel Agency OTA with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market growth potential, opportunities, drivers, industry-specific challenges and risks .
To project the size of Online Travel Agency OTA submarkets, with respect to key regions along with their respective key countries .
To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
This report provides a comprehensive analysis of:
Reasons for Buying this Report
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