Heart health ingredients include omega-3, beta glucan, phytosterol, soy protein, and others. They are the source of prevention from factors causing cardiovascular diseases. Among all, omega-3 is the majorly used ingredient for heart health and it helps to decrease triglycerides, lower blood pressure slightly, reduce blood clotting, decrease stroke and heart failure risk, and reduce irregular heartbeats. Increasing prevalence of cardiovascular diseases has increased the application of heart health ingredients in various industries such as pharmaceuticals, supplements, beverages, oils and fats, bakery and confectionery, dairy and frozen desserts, sweet and savory snacks, and others.
Competitive Analysis
The major players in the Heart Health Ingredients Market
Regional Analysis
The Global Heart Health Ingredients Market is segmented into North America, Europe, Asia Pacific and rest of the world (RoW). North America is dominating the market followed by Europe. In North America, the U.S. is dominating the market. Moreover, increasing health conscious population and their inclination towards functional food and beverages is contributing to the growth of European market.
Market Forecast
Heart health ingredients help in keeping heart healthy and prevents human body from factors leading to cardiovascular disease. Continuously increasing prevalence of cardiovascular diseases across the globe has turned up an opportunity for food and beverage industry to include heart health ingredients in their products, which is driving the growth of the global heart health ingredients market.
Downstream Analysis
On the basis of type, the heart health ingredients are segmented into omega-3, beta glucan, phytosterol, soy protein, and others. Among all, omega-3 holds the major market share followed by phytosterol. The major reason for growth of these two segment is their approval from the regulatory authority for being sourced as a heart health ingredient. Moreover, omega-3 is very high in nutritional level which has increased its application in wide range of products.
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