Categories: ICT Media

Proactive Service Market Industry Analysis, Size, Share, Growth, Trends and Forecast – 2025

Global Proactive Service Market - Companies Profiled Cisco, HPE, Microsoft, IBM, Ericsson, Juniper, Huawei, Nokia Networks, Avaya

Global Proactive Service Market

Global Proactive Services Market is expected to grow from US 1.63 Billion in 2017 to US 4.35 Billion by 2022, at a Compound Annual Growth Rate CAGR of 21.6% during the forecast period.

Proactive service is an approach to customer support whereby businesses make the first move to help customers. In today’s changing business requirements, customers are looking for innovative solutions and services to manage their IT infrastructure and prevent it from any threat and unplanned outages. In addition, increased adoption of proactive services by several industry verticals, such as telecommunications, retail, BFSI, and healthcare, has given a significant boost to this sector.

Factors responsible for industry growth

The major factors driving the growth of the market are the huge expenses incurred by unplanned outages, a growing number of cyber threats, and increased focus on delivering better customer experience. Moreover, these unplanned outages in a large IT infrastructure of an organization will lead to a significant loss, which, in turn, will have an adverse effect on the company’s performance. Evidently, this resulted in the development of a promising solution across enterprises which escalated the growth of this sector on a global scale. These services assist organizations in identifying and resolving issues before they occur. However, privacy and security concerns of various organizations are hindering the market growth.

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Market segmentation

The proactive service market is segmented based on application, service, technology type, size of the organization, by verticals and geographical regions. The application category is further segmented into network management, data center management, cloud management, application management, device/endpoint management, and customer experience management. The service segment primarily involves managed services, technical support, and design & consultancy. The technology type is segmented into Big Data analytics, business, and machine intelligence, while the size of the organization is categorized into small, medium and large enterprises.

The SMEs segment is expected to gain a larger market share during the forecast period due to the increasing demand for cloud-based offerings among organizations. Furthermore, proactive service market finds its major application in verticals such as banking, financial services, and insurance, government, and defense, healthcare, manufacturing, telecommunication, media and entertainment, retail, energy and others. The BFSI vertical is expected to hold the largest market share during the forecast period. This is mainly due to the growth of digitalization in financial transaction.

For better understanding of the market penetration of proactive services, the market is analyzed based on geographies and countries including North America U.S., Canada, Mexico and rest of North America , Europe Germany, France, U.K., Russia, Italy, Spain and rest of Europe , Asia-Pacific China, Japan, India, South Korea, Singapore, Taiwan and rest of Asia-Pacific and LAMEA Brazil, Argentina, UAE, Saudi Arabia, South Africa, Israel and rest of LAMEA . North America is estimated to have the largest market share and is projected to continue to dominate the market during the forecast period. The factors driving the growth of this market in North America are stable economy, technology enhancements, and optimized infrastructure cost. Similarly, the adoption of proactive services is increasing in the Asia-Pacific region, which is mainly due to the rising IT spending and increasing digitalization here.

Key market players

The report also highlights few prominent players operating in the Proactive Service Market. Key companies profiled in the report include Cisco US , Hewlett Packard Enterprise US , Microsoft US

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Market Segmentation

Market Insight, by Application

Network Management
Data Center Management
Cloud Management
Application Management
Device/Endpoint Management
Customer Experience Management
Market Insight, by Service

Managed Services
Technical Support
Design and Consulting
Market Insight, by Technology Type

Big Data Analytics
Business Intelligence
Machine Intelligence
Market Insight, by Organization Size

Small and Medium-Sized Enterprises
Large Enterprises
Market Insight, by Industry Vertical

Healthcare and Life Sciences
Banking, Financial Services, and Insurance
Manufacturing
Retail and Consumer Goods
Telecommunications
Media and Entertainment
Energy and Utilities
Government and Defence
Others
Market Insight, by Region

North America Proactive Service Market Insight
United States
Canada
Mexico
Rest of North America
Europe Proactive Service Market Insight
Germany
France
United Kingdom
Spain
Russia
Italy
Rest of Europe
Asia-Pacific Proactive Service Market Insight
China
Japan
India
Singapore
South Korea
Australia
Rest of Asia-Pacific
Middle East Africa Proactive Service Market Insight
United Arab Emirate
Kingdom of Saudi Arabia
Algeria
Egypt
Kuwait
Qatar
Rest of MENA
Latin America Proactive Service Market Insight
Brazil
Argentina
Chile
Rest of Latin America

Companies Profiled

Cisco
HPE
Microsoft
IBM
Ericsson
Juniper
Huawei
Nokia Networks
Avaya

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